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Saturday, September 24, 2011

Coca-Cola Zero Aluminum Bottle Germany 2011







This is a brand new, limited edition, Coca-Cola Zero aluminum bottle which has been released to commemorate the 125th Anniversary of Coca-Cola in Germany.

Special Effect -
As part of the print there are "scratches" in the highlighted part of the bottle, directly among the lettering "Coca Cola Zero." This shall simulate a brushed black aluminum.
Printed scratches are gray and polished, real one silver and aluminum harsh.

Coca-Cola Zero added since July 2006, the low-calorie or sugar-free range of products from Coca-Cola in Germany. Coca-Cola Zero is a refreshing drink that provides real taste without sugar.Thanks to special combinations of flavors, the taste of Coca-Cola Zero is very close to the classic Coke.

Nutrition at a glance for all products made ​​by Coca-Cola, we introduce the data on amount of energy, the main nutrients, proteins, carbohydrates, shares in sugar, fats, saturated fatty acids and the values ​​for dietary fiber and sodium on. Vivid graphics on labels to inform consumers also about how put a lot of calories and the quantities of sugar, fat, saturated fat and sodium in a glass (250 ml equals 1 serving) of his favorite beverage. This eliminates long conversions. Especially handy: The label also shows at a glance the level of these nutrients at the recommended daily intake.

DIET COKE LIMITED EDITION KARL LAGERFELD UK 2011




This is a Coca-Cola Diet Coke Karl Lagerfeld LIMITED EDITION 250ml 3 Aluminum Bottles Set UK 2011
Release In 16 May 2011 And Only Limited Number Were Produced !




13 Apr 2011

Diet Coke takes another stylish step into fashion this Spring by announcing its second fashion collaboration with international creative genius, Karl Lagerfeld. The world-renowned designer will create not one but three new and exclusive designs for the iconic Diet Coke bottle.

Exclusively available at Harvey Nichols and online at harveynichols.com from May 16th, the ‘Diet Coke Limited Edition Collection by Karl Lagerfeld’ is totally irresistible and is set to become the perfect accessory for style conscious women everywhere.


Using the light and playful elements of his identifiable trademark style, such as graphic cuts, a contrasting black and white palette and clean lines broken with colour or detailing – Karl Lagerfeld has created a bold, contemporary yet instantly recognisable collection.


Referring to his first design for Coca‑Cola light in 2010, Karl Lagerfeld said, “I love this bottle but it’s time for a new one. Actually I want to do three bottles.” He also added, “I loved what we did last year but I will love 2011 even more. I’m delighted about this collaboration.”

INTRODUCING THE ‘DIET COKE LIMITED EDITION COLLECTION BY KARL LAGERFELD’
For this collection, Karl Lagerfeld has taken inspiration from the new Diet Coke heroines; Bernadette, Eleanor and Irene, the stylish puppets will appear in the brand’s latest TV campaign launching across Europe. 


Karl Lagerfeld perfectly encapsulates the Diet Coke ‘lighter approach to fashion’. For this exclusive collection, he adds a playful and light dimension by capturing the humorous and fun personalities of each of the Diet Coke girls, through each of the bottles.


The first design, inspired by Bernadette, is both romantic and modern - a chic polka dot pattern in brushed metal grey contrasts with glossy white. The second bottle is true fashion, bringing Eleanor’s personality to life with a strong vibrant pink swirl encircling the bottle. The third design, in-line with Irene’s rock chick personality, has a harder, more dramatic look featuring a bold stud pattern.

THE ULTIMATE ACCESSORY
All three designs feature Karl Lagerfeld’s famous and instantly recognisable silhouette – the designs are also numbered (1,2,3) which makes these beautiful bottles truly ‘must have’ collectibles.
The ‘Diet Coke Limited Edition Collection by Karl Lagerfeld’ bottles will be available individually from Harvey Nichols for £1.95 each or as a set in an exclusive stylish prism-shaped Collector’s Box created by the designer, on sale for £9.95.

FOR THOSE WHO ‘LOVE IT LIGHT’
As well as designing the collection, Karl Lagerfeld, already a reputable photographer within the fashion industry, has shot the Diet Coke advertising campaign featuring supermodels Coco Rocha, Heidi Mount and Jeneil Williams. Just like the bottles, each of these three supermodels has a distinct, individual look whilst working in perfect harmony together.


Inspired by the Diet Coke girls, these models will bring to life the characters of the puppets and perfectly encapsulate the brand’s playful and fashionable spirit.
Karl Lagerfeld is pleased with the latest collection and campaign, he comments, “It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love.”
Further exciting activity to celebrate this fashionable partnership is planned for later in the year, so watch this space…

Friday, September 2, 2011

Diet Coca-Cola- Five stars and a Moon Aluminum Bottle Israel 2011








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To engage consumers and create a unique experience that delivers the brand message, “Do what makes you feel good.” Our target audience is young people with busy lives, young couples who are usually busy raising children and in competitive careers, who can’t find the opportunity to do something for themselves and relax.

We created a special offer, giving them an opportunity to “Do what makes you feel good.” In return for ten bottle caps and $20, they were invited to a magical vacation of one night in the desert, at a custom-built oasis, that offered luxurious desert hospitality, meals prepared by a chef, night-time acoustic performances by leading artists, treatments at the Diet Coca-Cola Spa, special workshops such as yoga and Tai Chi, a bonfire, a drum circle and a night-time party. In addition, “Like machines” that connected visitors to Facebook using RFID bracelets including transmitters were installed at each compound to upload personal status updates.

The “Five Stars and the Moon” desert oasis, offered the consumers 24-hours outdoors, where they could take a break from their daily routine and connect to things that make them feel good. The entire oasis resort spread over 5 cycles of 24 hours each. It gave the consumers an emotional experience in the spirit of Diet Coca-Cola, demonstrating the brand's values: to be free, to be spontaneous, to take a break and enjoy life more, with a variety of experiences and pleasures full of style, chic, and relaxation.

Within a few days after enrollment opened, all places in the Diet Coca-Cola Oasis were fully booked for the entire period. From the first night it operated, web pages were filled with pictures and status updates showing the experience and conveying the serenity and quiet of the desert. Tens of thousands of young people who wanted to do what makes them feel good with Diet Coca-Cola but remained on the waiting list, were able to enjoy the experience via the photos and updates their friends uploaded using the Coca-Cola Like machine.