Coca-Cola Peace One Day 21 September Aluminum Bottle UK 2007
This was the first ever UK aluminum coca cola bottle. Released to celebrate the Peace One Day celebrations 2 years ago. This bottle is now becoming increasingly hard to find.
Coca-Cola is introducing the 'Peace' bottle to celebrate 'Peace Day' (21st September). Created to raise global awareness, the limited edition aluminium Contour bottle features simple Peace One Day graphics, which effectively communicates the Peace One Day message - quite simply, a global day of peace and non-violence.
The 'Peace' bottle is inspired by the spirit of optimism and encapsulates the positive values and vision of both Peace One Day* and 'Coca-Cola'**.
'Peace Day' is an annual day of global ceasefire and non-violence supported by all member states of the United Nations. The 2007 Peace Day will see people around the world taking part in positive initiatives. On Peace Day 21st September 2006 there were reported activities in 200 countries, directly involving 27.6 million people; The World Food Programme dropped food aid in Southern Sudan, The International Rescue Committee reunited a child soldier with her family in the DRC and Start Syringe immunised thousands of children across the world on the day.
Cathryn Sleight, Marketing Director, Coca-Cola GB comments, "Peace One Day is a fantastic cause. We are proud to be in a position to help raise global awareness and support with the introduction of the 'Peace' bottle and hope the collaboration encourages people to embrace the positive steps we can all make to create a better world."
Jeremy Gilley, Founder, Peace One Day, comments, "Our goal is to take the message of Peace Day to the world's people. To have the support of 'Coca-Cola' to help us achieve that is incredible. The role of corporations is crucial in helping us to unite the people of the world on 21st September, and I'm grateful that 'The Coca-Cola Company' has chosen to use its most powerful asset, its iconic contour Bottle, to take our 'call to action' to the people - "What will you do to make peace on 21st September?."
*Peace One Day Jeremy Gilley founded peace One Day in 1999 with a primary objective to create an annual day of global ceasefire and non-violence with a fixed calendar date. In 2001, United Nations General Assembly resolution (A/Res/55/282) was unanimously adopted by UN member states, formally establishing an annual day of global ceasefire and non-violence on the UN International Day of Peace, fixed in the global calendar on 21 September - Peace Day.
The international film project Peace One Day promotes the worldwide, annual observance of Peace Day 21 September in accordance with the UN resolution (A/Res/55/282). Like everyone of good will, what we also want to see in the communities in which we work is peace, which is why we support Peace One Day.
London, May 10, 2007 - Coca-Cola announced that it is teaming with iTunes on Europe's biggest music promotion ever, spanning 17 European countries and running from May until the end of August. As part of the promotion, Coke and iTunes will give away songs from the iTunes Store (www.itunes.com) in over 2 billion promotional packs of Coca-Cola, Diet Coke and Coke Zero this summer. The on-pack promotion will also offer customers the chance to win free iPods and attend some of the 100-plus Coke and iTunes sponsored summer concerts across Europe. The promotion will be launched at the Cannes Film Festival with a special live performance from Faithless, who have recorded an exclusive track for Coke and iTunes and collaborated with designers Paranoid on a limited-edition, aluminium Coke bottle.
"Coca-Cola has a long and rich heritage in music, from memorable advertising tracks to grassroots support to big live events. In Summer 2006 we started an innovative new partnership with iTunes," said Chris R. Burggraeve, group marketing director for the European Union Group. "Coke+iTunes aims to reinvent the ways young people create, listen to, and experience music every day. Thanks to Coke+iTunes, European youth will enjoy this Summer 2007 the biggest pan European music experience ever. And what better way to build bridges among European cultures than through music?"
"iTunes is the world's most popular online music store selling 58 songs every second at a rate of 5 million tracks a day," said Eddy Cue, Apple's vice president of iTunes. "We've already had great success working with Coca-Cola over the past year and this new pan-European initiative gives music fans across Europe the ability to download free music all summer long."
The Coke and iTunes summer concerts will see big name headline acts playing with newer acts from Coca-Cola's grassroots programme that allows undiscovered artists to upload their music on Coke's website (www.coke.com/music). All of the concerts will be recorded and made available as downloads and podcasts exclusively on iTunes. Previous co-branded concerts have included Elisa (Italy), The Fratellis (Denmark), The Rapture (Ireland) and Deichkind (Germany). The 17 countries where the concerts will take place are: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.
With Apple's legendary ease of use, pioneering features such as integrated podcasting support, iMix playlist sharing, seamless integration with iPod, groundbreaking personal use rights and the ability to turn previously purchased songs into complete albums at a reduced price, the iTunes Store (www.itunes.com) is the best way for PC and Mac users to legally discover, purchase and download music and video online.
Coca-Cola Peace One Day 21 September Aluminum Bottle UK 2007
ReplyDeleteThis was the first ever UK aluminum coca cola bottle.
Released to celebrate the Peace One Day celebrations 2 years ago.
This bottle is now becoming increasingly hard to find.
Coca-Cola is introducing the 'Peace' bottle to celebrate 'Peace Day' (21st September). Created to raise global awareness, the limited edition aluminium Contour bottle features simple Peace One Day graphics, which effectively communicates the Peace One Day message - quite simply, a global day of peace and non-violence.
The 'Peace' bottle is inspired by the spirit of optimism and encapsulates the positive values and vision of both Peace One Day* and 'Coca-Cola'**.
'Peace Day' is an annual day of global ceasefire and non-violence supported by all member states of the United Nations. The 2007 Peace Day will see people around the world taking part in positive initiatives. On Peace Day 21st September 2006 there were reported activities in 200 countries, directly involving 27.6 million people; The World Food Programme dropped food aid in Southern Sudan, The International Rescue Committee reunited a child soldier with her family in the DRC and Start Syringe immunised thousands of children across the world on the day.
Cathryn Sleight, Marketing Director, Coca-Cola GB comments,
"Peace One Day is a fantastic cause. We are proud to be in a position to help raise global awareness and support with the introduction of the 'Peace' bottle and hope the collaboration encourages people to embrace the positive steps we can all make to create a better world."
Jeremy Gilley, Founder, Peace One Day, comments,
"Our goal is to take the message of Peace Day to the world's people. To have the support of 'Coca-Cola' to help us achieve that is incredible. The role of corporations is crucial in helping us to unite the people of the world on 21st September, and I'm grateful that 'The Coca-Cola Company' has chosen to use its most powerful asset, its iconic contour Bottle, to take our 'call to action' to the people - "What will you do to make peace on 21st September?."
*Peace One Day
Jeremy Gilley founded peace One Day in 1999 with a primary objective to create an annual day of global ceasefire and non-violence with a fixed calendar date. In 2001, United Nations General Assembly resolution (A/Res/55/282) was unanimously adopted by UN member states, formally establishing an annual day of global ceasefire and non-violence on the UN International Day of Peace, fixed in the global calendar on 21 September - Peace Day.
The international film project Peace One Day promotes the worldwide, annual observance of Peace Day 21 September in accordance with the UN resolution (A/Res/55/282). Like everyone of good will, what we also want to see in the communities in which we work is peace, which is why we support Peace One Day.
http://presscentre.coca-cola.co.uk/viewnews/peace_one_day
www.peaceoneday.org
Coca-Cola Coke + iTunes Aluminum Bottles
ReplyDeleteLondon, May 10, 2007 -
Coca-Cola announced that it is teaming with iTunes on Europe's biggest music promotion ever, spanning 17 European countries and running from May until the end of August. As part of the promotion, Coke and iTunes will give away songs from the iTunes Store (www.itunes.com) in over 2 billion promotional packs of Coca-Cola, Diet Coke and Coke Zero this summer. The on-pack promotion will also offer customers the chance to win free iPods and attend some of the 100-plus Coke and iTunes sponsored summer concerts across Europe. The promotion will be launched at the Cannes Film Festival with a special live performance from Faithless, who have recorded an exclusive track for Coke and iTunes and collaborated with designers Paranoid on a limited-edition, aluminium Coke bottle.
"Coca-Cola has a long and rich heritage in music, from memorable advertising tracks to grassroots support to big live events. In Summer 2006 we started an innovative new partnership with iTunes," said Chris R. Burggraeve, group marketing director for the European Union Group. "Coke+iTunes aims to reinvent the ways young people create, listen to, and experience music every day. Thanks to Coke+iTunes, European youth will enjoy this Summer 2007 the biggest pan European music experience ever. And what better way to build bridges among European cultures than through music?"
"iTunes is the world's most popular online music store selling 58 songs every second at a rate of 5 million tracks a day," said Eddy Cue, Apple's vice president of iTunes. "We've already had great success working with Coca-Cola over the past year and this new pan-European initiative gives music fans across Europe the ability to download free music all summer long."
The Coke and iTunes summer concerts will see big name headline acts playing with newer acts from Coca-Cola's grassroots programme that allows undiscovered artists to upload their music on Coke's website (www.coke.com/music). All of the concerts will be recorded and made available as downloads and podcasts exclusively on iTunes. Previous co-branded concerts have included Elisa (Italy), The Fratellis (Denmark), The Rapture (Ireland) and Deichkind (Germany). The 17 countries where the concerts will take place are: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.
With Apple's legendary ease of use, pioneering features such as integrated podcasting support, iMix playlist sharing, seamless integration with iPod, groundbreaking personal use rights and the ability to turn previously purchased songs into complete albums at a reduced price, the iTunes Store (www.itunes.com) is the best way for PC and Mac users to legally discover, purchase and download music and video online.