In April 2006, Coca-Cola launched a television advertising campaign that told the story of what really happens behind the scenes when you buy a Coke from a vending machine.
This campaign became the genesis for a wildly successful customer loyalty campaign that today reaches consumers on multiple devices including television, computer, and mobile.
In 2009,Coca-Cola enlisted Sapient to create the third iteration of the Happiness Factory microsite and associated digital campaign.
In April 2006, Coca-Cola launched a television
ReplyDeleteadvertising campaign that told the story of what really happens behind the scenes when you buy a Coke from a vending machine.
This campaign became the genesis for a wildly successful customer loyalty campaign that today reaches consumers on multiple devices including television, computer, and mobile.
In 2009,Coca-Cola enlisted Sapient to create the third iteration of the Happiness Factory microsite and associated digital campaign.