From March through October 2009, Baum und Pferdgarten continue the collaboration with Coke light as the Coca-Cola light Fashion Campaign unfolds in the Nordic countries. The Danish contribution will include a limited-edition aluminum bottle featuring a 360º print of the Baum und Pferdgarten design that will be released exclusively in Denmark during the Copenhagen Spring 2010 Fashion Week.
Four European designers have created prints which will adorn the Coke light cans and bottles in Norway, Finland, Sweden and Denmark throughout 2009. The design by Baum und Pferdgarten will appear on more than 5 million products – plus the 45.000 limited-edition aluminium bottles made exclusively for Denmark. Baum und Pferdgarten was chosen as the sole contributor for the aluminium bottle 360º print.
The Nordic collaboration is a continuation from the success of the 2008 debut of 34 million cans and bottles that featured the design from Baum und Pferdgarten in Belgium, Luxemburg and the Netherlands.
Baum und Pferdgarten have created the geometric print inspired by a bird’s eye view of endless fields in beautiful shapes seen from an aeroplane approaching Copenhagen. With a little imagination these fields could be blooming with lavender, hyacinth and dahlia.
It is available in special stores cross the Denmark right now, but very hard to find.
Coca-Cola light for fashionistas Coca-Cola light launches a collection of fashionable bottles designed by the hottest European fashion designers. And with a refrigerator stocked with creations from Baum und Pferdgarten (Denmark), IVANAhelsinki (Finland) Normaluisa (Italy) and Miriam Ocariz (Spain) can only be super cool.
Baum und Pferdgarten, IVANAhelsinki, Normaluisa and Miriam Ocariz has created an interpretation of their own fashion collections, and the result is a limited edition of four spectacular Coca-Cola light labels at ½ and 1 ½-liter bottles, all shelves fashion. The four designers are selected because of their remarkable creativity, and they were asked to design a feminine and fresh prints to capture the essence of summer. For the Danish designer Rikke Baumgarten and Helle Hestehave it was both fun and challenging to develop their contribution to the Coke light Fashion campaign.
"Coca-Cola light bottle is an icon for any designer, so it was both interesting and artistically challenging to develop the right Baum und Pferdgarten prints inspired by our collection," says Rikke Baumgarten. Helle Hestehave continues: "We found inspiration in the Coca-Cola light fashion campaign, and the design is actually a geometric print inspired by the prospect of vast fields of beautiful forms, as we see them during the approach to Copenhagen. With a little imagination could these fields bloom with lavender, hyacinth and dahlias. "
Win a trip to one of Europe's fashion hot spots Take your girlfriend, sister or another shopaholic on a fantastic trip to one of Europe's fashion hot spots. Coca-Cola light Fashion Campaigns allow a chance to win a trip for yourself and a friend. The prize consists of a three-day trip to one of the designers' home cities: Madrid, Milan and Helsinki. In the two months that Coca-Cola light competition runs will be distributed in Denmark A total of 28 trips for two people, and there is drawn a winner every second day. Simply visit www.coke.dk and answer three questions - then you're in the competition.
Passion for fashion The interaction between Coca-Cola light, fashion and travel is the result of an investigation where Coca-Cola light has asked CCL drinkers about what they do in their spare time.
"The typical Coca-Cola light drinking is a woman between 25 and 40 years, which is true fashionista, and enjoy both shopping and travel. It was the inspiration for connecting Coco-Cola light, fashion and travel in a fun competition with some of Europe's most talented up and coming designers. It's our way to develop and renew Coca-Cola Light brand while bringing attention to talented designers, "says Camilla Munkholm, Business Manager, Coca-Cola light Denmark.
The Danish campaign runs from 3rd August to 27 September.
Triumph in Benelux Leads to Nordic Collaboration
ReplyDeleteFrom March through October 2009, Baum und Pferdgarten continue the collaboration with Coke light as the Coca-Cola light Fashion Campaign unfolds in the Nordic countries. The Danish contribution will include a limited-edition aluminum bottle featuring a 360º print of the Baum und Pferdgarten design that will be released exclusively in Denmark during the Copenhagen Spring 2010 Fashion Week.
Four European designers have created prints which will adorn the Coke light cans and bottles in Norway, Finland, Sweden and Denmark throughout 2009. The design by Baum und Pferdgarten will appear on more than 5 million products – plus the 45.000 limited-edition aluminium bottles made exclusively for Denmark. Baum und Pferdgarten was chosen as the sole contributor for the aluminium bottle 360º print.
The Nordic collaboration is a continuation from the success of the 2008 debut of 34 million cans and bottles that featured the design from Baum und Pferdgarten in Belgium, Luxemburg and the Netherlands.
Baum und Pferdgarten have created the geometric print inspired by a bird’s eye view of endless fields in beautiful shapes seen from an aeroplane approaching Copenhagen. With a little imagination these fields could be blooming with lavender, hyacinth and dahlia.
It is available in special stores cross the Denmark right now, but very hard to find.
http://www.baumundpferdgarten.dk/news/coke_light_collaboration/
Coca-Cola light for fashionistas
ReplyDeleteCoca-Cola light launches a collection of fashionable bottles designed by the hottest European fashion designers. And with a refrigerator stocked with creations from Baum und Pferdgarten (Denmark), IVANAhelsinki (Finland) Normaluisa (Italy) and Miriam Ocariz (Spain) can only be super cool.
Baum und Pferdgarten, IVANAhelsinki, Normaluisa and Miriam Ocariz has created an interpretation of their own fashion collections, and the result is a limited edition of four spectacular Coca-Cola light labels at ½ and 1 ½-liter bottles, all shelves fashion. The four designers are selected because of their remarkable creativity, and they were asked to design a feminine and fresh prints to capture the essence of summer. For the Danish designer Rikke Baumgarten and Helle Hestehave it was both fun and challenging to develop their contribution to the Coke light Fashion campaign.
"Coca-Cola light bottle is an icon for any designer, so it was both interesting and artistically challenging to develop the right Baum und Pferdgarten prints inspired by our collection," says Rikke Baumgarten.
Helle Hestehave continues: "We found inspiration in the Coca-Cola light fashion campaign, and the design is actually a geometric print inspired by the prospect of vast fields of beautiful forms, as we see them during the approach to Copenhagen. With a little imagination could these fields bloom with lavender, hyacinth and dahlias. "
Win a trip to one of Europe's fashion hot spots
Take your girlfriend, sister or another shopaholic on a fantastic trip to one of Europe's fashion hot spots. Coca-Cola light Fashion Campaigns allow a chance to win a trip for yourself and a friend. The prize consists of a three-day trip to one of the designers' home cities: Madrid, Milan and Helsinki. In the two months that Coca-Cola light competition runs will be distributed in Denmark A total of 28 trips for two people, and there is drawn a winner every second day. Simply visit www.coke.dk and answer three questions - then you're in the competition.
Passion for fashion
The interaction between Coca-Cola light, fashion and travel is the result of an investigation where Coca-Cola light has asked CCL drinkers about what they do in their spare time.
"The typical Coca-Cola light drinking is a woman between 25 and 40 years, which is true fashionista, and enjoy both shopping and travel. It was the inspiration for connecting Coco-Cola light, fashion and travel in a fun competition with some of Europe's most talented up and coming designers. It's our way to develop and renew Coca-Cola Light brand while bringing attention to talented designers, "says Camilla Munkholm, Business Manager, Coca-Cola light Denmark.
The Danish campaign runs from 3rd August to 27 September.